Havaianas brings communities together for Australia Day causes
The saying “A trouble shared is a trouble halved” suggests that the antidote to worry and fear is having support and community around you. Australians call this “mateship,” and as a country prone to...
View ArticleVirgin Mobile and NAB leverage the idea that breaking up is hard to do
In positive psychology, anxiety is described as the mental state that results from a challenge for which the subject has insufficient coping skills. So it’s no surprise that consumers get anxious about...
View ArticleTwo-pronged Australian anti-smoking effort creates and also reduces anxiety
Sporadic attempts to quit can cause smokers much conflict and anxiety. When designing a communications program to elicit behavioral change, this raises the question as to the most effective approach:...
View ArticleVegemite spotlights everyday idols in ‘Toast of a Nation’ campaign
False idols like fame and money compound and perpetuate anxiety: The disparity between real life and the perceived ideal can make people feel they are going in the wrong direction. The idea behind a...
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