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Channel: JWT AnxietyIndex: Brand Answers for an Anxious World » Megan Sneesby – Sydney
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Havaianas brings communities together for Australia Day causes

The saying “A trouble shared is a trouble halved” suggests that the antidote to worry and fear is having support and community around you. Australians call this “mateship,” and as a country prone to...

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Virgin Mobile and NAB leverage the idea that breaking up is hard to do

In positive psychology, anxiety is described as the mental state that results from a challenge for which the subject has insufficient coping skills. So it’s no surprise that consumers get anxious about...

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Two-pronged Australian anti-smoking effort creates and also reduces anxiety

Sporadic attempts to quit can cause smokers much conflict and anxiety. When designing a communications program to elicit behavioral change, this raises the question as to the most effective approach:...

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Vegemite spotlights everyday idols in ‘Toast of a Nation’ campaign

False idols like fame and money compound and perpetuate anxiety: The disparity between real life and the perceived ideal can make people feel they are going in the wrong direction. The idea behind a...

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